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Right Where We Need To Be

NEMECHEK: Right Where We Need To Be

Source: SpeedTV.com

 

This first off-weekend of the NASCAR Sprint Cup Series often is a time when teams regroup, evaluate their performance thus far and plot their next strategies.

That’s exactly what we have done at Nemco Motorsports this week and we’ve found that we’re in a pretty nice spot for an underfunded team. I’m extremely proud of how the No. 87 Toyota team has qualified and how we’ve performed in the first four races of the year. While we haven’t run all the laps we’d like to, the ones that we have run have been competitive ones.


Full article can be found here.

 

 
Return on Investment

Return on Investment

Source: NASCAR.com

 

Looking for a statement on the economy and how hard even big Cup teams have to scramble? From the entry lists for Las Vegas, to this weekend at Atlanta, no less than 22 cars had primary sponsorship changes. Good news is only six cars are unsponsored.

 

How can social media and the Internet work for you? Joe Nemechek got last-minute sponsorship for his Daytona 500 effort from England's Stove Works. The final figures weren't in, but within a couple days of the Great American Race, the company did more than $500,000 in business and its Web site had trouble handling the traffic. "Bravo Joe" for providing a real return on investment.

 

Full article can be found here.

 
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